News

FOR IMMEDIATE RELEASE

Contact:     Jennifer Marah
Publicist
Team Stimuli
651-278-0608

Sha Stimuli and Rhythm J Team Up Again for

New York Knicks Playoff Anthem
NEW YORK, NY/April 4, 2011 — Today, April 4, 2011 Producer Rhythm J and Emcee Sha Stimuli released the New York Knicks anthem “We Win.”

Sha Stimuli and Rhythm J teamed up just over the weekend to make the “go hard or go home” anthem in support of their hometown heroes the New York Knicks that have made an unprecedented comeback this basketball season, landing a 2011 NBA playoffs slot.

Rhythm J explains why he chose Sha to work on the project with him, “Sha’s a beast in the studio – he knows exactly what he’s doing and made my job easy as hell in the session.  I knew going in that I needed someone as passionate about the Knicks and the game as I am – and you can hear that on the record.  The NYK fanbase has every reason to be excited about the Knicks this year.”

“Rhythm J and I collaborated on my Hotter Than July dedicated to Stevie Wonder and now we’re coming together again to salute the “New Look Knicks” who are about to make their playoff push,” says Sha Stimuli. “Being a NY native, it feels good to see the city getting behind the home team after over 10 years of hardships. We wanted to make something original that the team would actually hear and feel inspired. Hope it works.”

Sha Stimuli has a history of creating tracks that support New York City professional basketball teams. In 2010 Sha teamed up with New York Liberty Guard/Forward, Essence Carson, to remake Sha’s track “The Title,” which was played in Madison Square Garden during Liberty games.

“We Win” is available for posting by media outlets via YouTube at the following link:

http://www.youtube.com/watch?v=b7ivE1xvttg